What The Fuzz?
Handmade floral brand — fuzzy wire arrangements, social storytelling, and made-to-order operations.
Role
Brand • operations • marketing
Timeline
Founder / creative
Stack
Product design · Social campaigns · Order workflows
— Summary
A handmade floral brand specializing in fuzzy wire arrangements, created to offer long-lasting alternatives to traditional flowers. I managed the concept design, order management, and social media marketing — combining creativity with practical execution to deliver personalized, made-to-order pieces.
— Brand system
The rule set.
Soft, playful identity for a handmade fuzzy-wire floral brand — script wordmark + warm cream/magenta palette so every surface (packaging, social, order receipts) reads as one craft-shop voice.
Logo
Typography
Wordmark / supporting
American Typewriter Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789
Palette
Brand magenta
#a01b3d
Cream
#f7eee8
Soft pink
#f3a6c7
Ink
#000000
— Section 01
Social media campaigns
Focused on showcasing handcrafted arrangements, promoting customization options, and driving engagement through product storytelling and visually consistent branding.
Story templates, drop announcements, and seasonal hero posts (Valentine's Day, Order Now, Bouquets, Order Today) all keep the same script wordmark, cream/magenta palette, and bouquet styling — so a single shoot can be cut into a week of content without losing brand tone.
— Gallery
In situ.
— Next